1+1=1 by John Schwarz

“1+1=1 is strange math” stated John Schwarz, CEO of Business object. But thats exactly how the market behaves.

This was the third keynote at Sapphire 2008, where-in he had one hour to explain how business objects fit into SAP and how the integration of SAP and BO would benefit the customers.

According to John, the integration of the leader in enterprise application and business intelligence would eventually lead to a creation of best possible way in execution and strategy.

Giving the commonly existing scenario John said that most of the organizations have a disconnect/barriers between decision making and executing them. Business Objects’ mission is to address these barriers. Business objects have brought to the table a portfolio stack that would optimize business performance.
John spoke about BusinessObjects XI 3.0, the business intelligence platform, which was designed for SAP and complements Netweaver. This allows information of any type(structured or unstructured) to be used data for business. With the help of a couple of demos, John illustrated the use of how Business Objects allowed the companies to look at the data it collected in a different way to get an in depth understanding of its business.

John concluded by saying:

“We are the only company in the market that can solve strategy automation and execution automation, and deliver the link between the two”. “Our promise in this brave world we have joined with SAP is to do nothing less than transform the way the world works by connecting people to information, by connecting business to its people and information, It is our bold promise that we live, breathe, and act on that promise every day – now in cooperation with our parent SAP. This transformation has helped to save lives, has made people happier in parks, has made us healthier, and will help your businesses run better.”

P.S. The whole presentation would be available at SAP website soon.